July 28, 2020
"When consumers step into Nike Paris, they will experience our largest, most digitally connected and immersive retail concept in the world," says Heidi O'Neill, President of Consumer and Marketplace. "The strength of our digital portfolio combined with product innovation and amazing physical spaces, will connect members to the community of sport and to one-of-a-kind experiences, serving them in an incredibly personal way. We are so excited to bring Nike Paris to the city and to the world."
Built to learn and evolve from the findings of its previous stores, the House of Innovation in Paris reinforces four areas of focus: uniting shoppers to a global community of sport, serving women with our most innovative product and services, creating more opportunities for kids to get active and designing a more seamless end-to-end consumer experience.