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Money for something

Money for something

With a year to go until the UK leaves the European Union, this is a once in a lifetime opportunity for public and private sector spend to increase social impact and real societal change by investing in social businesses and buying goods from them that they are going to buy anyway.

Jo Ashburner-Farr
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BA tail fin design

British Airways, how we designed the new tail fin.

It is hard to believe that 20 years ago British Airways had a large number of the tail fins on their international aircraft painted with Jungle scenes.

BA had not taken into account that their customers wanted to fly British with the result that the Jungle mixture proved unpopular with the travelling public, a matter made worse by the fact that Virgin Atlantic had chosen the Union flag as their basic design.  Virgin had become more British than the national carrier.

Jo Ashburner-Farr
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