With a year to go until the UK leaves the European Union, this is a once in a lifetime opportunity for public and private sector spend to increase social impact and real societal change by investing in social businesses and buying goods from them that they are going to buy anyway.
It is hard to believe that 20 years ago British Airways had a large number of the tail fins on their international aircraft painted with Jungle scenes.
BA had not taken into account that their customers wanted to fly British with the result that the Jungle mixture proved unpopular with the travelling public, a matter made worse by the fact that Virgin Atlantic had chosen the Union flag as their basic design. Virgin had become more British than the national carrier.
A NOT-FOR-PROFIT business will be flying the flag for the city — and other countries — at the Nato summit.
Red Dragon Flagmakers, based in the Uplands, hand-make sewn flags in the city, and re-launched as a social enterprise in February this year, after 40 years of business.
Now, their flags will be part of history, as the team successfully bid for a contract to make 132 of them for the Nato summit, being held in Newport.
Boss, Jo Ashburner, said it was only a month ago she found out the group had won the contract and employees were now working around the clock to ensure all flags are present and correct by Friday.
"It was the power of Twitter that helped us bid for the contract," she said.
"I think part of it was that the Foreign Office like to engage a local company first of all, but also a social enterprise which creates employment , because after all, it's public money they are spending."
She said in 20 years, people will forget the fencing which has gone up for the major event — which she added is essential for security — but that their flags will be in the background of pictures of World leaders for all of history.
"It's very exciting," she said.
"We have to make flags of all the member countries, and of all the organisations."