Red Dragon Flagmakers BLOG – Tagged "corporate identity"

BLOG / corporate identity

BA tail fin design

British Airways, how we designed the new tail fin.

It is hard to believe that 20 years ago British Airways had a large number of the tail fins on their international aircraft painted with Jungle scenes.

BA had not taken into account that their customers wanted to fly British with the result that the Jungle mixture proved unpopular with the travelling public, a matter made worse by the fact that Virgin Atlantic had chosen the Union flag as their basic design.  Virgin had become more British than the national carrier.

Jo Ashburner-Farr
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